Augusta Entertainment Complex to Be Renamed for James Brown
The Augusta Entertainment Complex in Augusta, Georgia, is set to be renamed the James Brown Entertainment Complex, honoring the legacy of the "Godfather of Soul." The decision by the Augusta-Richmond County Coliseum Authority covers both the historic Bell Auditorium and…
Augusta Aiken, GA, October 27, 2026 —
The Augusta Entertainment Complex in Augusta, Georgia, is set to take the name James Brown Entertainment Complex, following a decision by the Augusta-Richmond County Coliseum Authority.
The naming will apply to both the historic Bell Auditorium and a new arena scheduled to open in summer 2027. The change honors James Brown, known as the “Godfather of Soul,” and responds to public sentiment following the demolition of the previous James Brown Arena.
The decision links the name associated with the former arena to the wider entertainment complex, including the auditorium and the planned venue. The information provided does not specify when the authority made its decision, when the renaming will take effect, or whether further steps are required before the new name is formally adopted.
The new arena’s stated opening schedule is summer 2027. No additional details were provided about its construction, capacity, programming, or operating arrangements. The information also does not describe the public sentiment behind the decision beyond noting that it followed the demolition of the previous arena.
The authority’s decision covers the complex as a whole, while the Bell Auditorium is identified as a historic venue within it. Further details about implementation of the name change were not provided.
Story summarized from the original created by Staff on www.wrdw.com, see more information here.
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