New AI performance optimization engine identifies what drives business results at scale giving field leaders personalized, per-store recommendations and coaching actions to drive revenue across the fleet.

SAN FRANCISCO, Oct. 14, 2026 /PRNewswire/ — Zipline, the Intelligent Frontline Operating System, today announced the launch of ZipCoach, a new embedded AI capability that enables intelligent store operations by turning store-specific data into clear coaching actions that improve business performance. ZipCoach replaces guesswork with certainty, insight with immediate action, and transforms one-off wins with fleet-wide, compounding improvement at every store.

ZipCoach connects frontline and operational behaviors, external variables, and business outcomes to learn what drives success for each individual store. It identifies timely improvement opportunities unique to every store and delivers personalized guidance at scale, helping field leaders and store managers continuously coach more effectively, focus on the actions that matter most, and improve execution.

“Every brand has a performance bell curve across its fleet: A handful of stores execute brilliantly, a few struggle, and most sit somewhere in the middle,” said Melissa Wong, CEO and Co-Founder of Zipline. “The gap isn’t necessarily talent, but historical knowledge, context, and knowing what to do next. We built ZipCoach to bring what your best stores know to every store, so you can shift the whole curve and transform your business.”

With ZipCoach, organizations can:

• Get to the root of performance gaps: Identify the factors driving growth at each store using 300+ performance, operational, and behavioral data signals across the business.
• Know the next coaching action for every store: Give field leaders prioritized, personalized action plans they can implement in one click in Zipline.
• Continuously optimize their stores: Learn from every action and its impact, and get smarter recommendations over time.

“Zipline is already our teams’ frontline operating system for communication, learning, and sales enablement tools,” said Ryan Holm, DVP of Retail Innovation and Operations at Helzberg. “By connecting the behavioral data inside Zipline with our actual store KPIs, ZipCoach surfaces daily, clear, actionable suggestions for our field leaders, right inside the tool they’re already using. It gives us visibility into the root causes of underperformance in our stores early, empowering our field teams to step in and fix the behavior before it impacts our results.”

ZipCoach brings performance insights directly into the daily workflows where frontline teams already communicate, manage tasks, and learn. Because recommendations can be put into practice through Zipline, organizations can move from insight to execution without adding another system to their operations. As actions are taken and measured, ZipCoach helps organizations understand what works, improve execution, and scale best practices across the fleet.

ZipCoach is an embedded capability within the Zipline Intelligent Frontline Operating System and a building block for intelligent store operations and tasks. Brands interested in leveraging ZipCoach can learn more at getzipline.com/zipcoach.

About Zipline
Zipline is an Intelligent Frontline Operating System that continuously optimizes performance across multi-location businesses by empowering teams with better context, clearer priorities, and the knowledge to act. Trusted by more than 150 leading global brands—including Sephora, The Fresh Market, and American Eagle Outfitters—Zipline brings communications, tasks, knowledge, learning, and performance insights together in one trusted system. It helps frontline teams become effective from day one, gives leaders relevant visibility and actionable coaching recommendations, and helps every location improve execution, customer experience, and business performance. Every shift on Zipline makes every location better. Zipline has an NPS of 89 and a 4.9/5 customer satisfaction rating. To learn more, visit getzipline.com and follow Zipline on LinkedIn.

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SOURCE Zipline