As ‘Adultoween’ Evolves into a Full Cultural Movement, Ferrero Explores New Opportunities to Treat Fans from New Talent Partnership, Free Candy Giveaways and more

PARSIPPANY, N.J., Sept. 24, 2026 /PRNewswire/ — Today, Ferrero announced a partnership with Alicia Carmody of The Real Housewives of Rhode Island to champion the Adultoween movement. Last year’s annual Ferrero Halloween survey results revealed that over half of American adults (54%) believe they deserve their own dedicated adult Halloween night, and 62% say Halloween is as much for adults as it is for kids. Carmody, known for her bold opinions and unfiltered takes, embodies what Adultoween is about: owning what you love without apology.

“You’re never too old to celebrate Halloween! So, this year, my candy jars are full, my dolls are on display, my costume is on, and Ferrero treats are right alongside my bag of crackers,” said Alicia Carmody. “Partnering with Ferrero means showing adults everywhere that Adultoween is a VIBE!”

On her Instagram (@aliciacarmodyri), she gives fans an exclusive tour of her Halloween decor featuring her iconic candy jars filled with her favorite Ferrero treats. She also reveals Halloween “Hots or Nots” – her takes on what’s worth celebrating this season and what’s not. Fans are invited to join the conversation and share their takes for a chance to win Ferrero goodies.

The Alicia partnership and social giveaway aren’t all Ferrero has planned for this Halloween. The brand is fielding its third consecutive Adultoween survey to capture the latest trends and findings on this year’s Halloween season and traditions, with full results coming in October 2026.

“Adultoween started as an insight the Ferrero Group discovered and has grown into a cultural movement,” said Chad Stubbs, Chief Marketing Officer, Ferrero North America. “We’re excited to see where this year’s trends land and how they’ll shape the way we engage and show up for our fans in bigger and better ways this Halloween and beyond.”

For fans eager to celebrate festivities early, Ferrero’s Halloween collection is available nationwide now, featuring the new Kinder Joy® x Stranger Things™ Eggs, Kinder Bueno® Halloween Lay Down Bags, Butterfinger® Skulls, Keebler® Spookie Fudge Stripes, Mother’s® Eerie Critters, Kinder Joy® Glow in the Dark Halloween Eggs, and more. 

About Ferrero
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother’s^® Cookies, and other distinctive cookie and chocolate brands. For additional information, please visit FerreroNorthAmerica.com and stay connected with Ferrero on social (Instagram, X).

CONTACT: Christina Panta, christina.panta@omc.com

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SOURCE Ferrero North America