GOAT USA and the New York Jets Launch Co-Branded Collection
NEW YORK, Sept. 22, 2026
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GOAT USA and the New York Jets Launch Co-Branded Collection
PR Newswire
NEW YORK, Sept. 22, 2026
Jets-Themed Tees and Hoodies Bring GOAT USA’s Streetwear Aesthetic
to MetLife Stadium and Beyond
NEW YORK, Sept. 22, 2026 /PRNewswire/ — GOAT USA, the Long Island-born lifestyle brand known for its confidence-first, connection-driven approach to apparel, has launched a new co-branded collection with the New York Jets, extending its reach into professional sports with one of the NFL’s most dedicated fan bases.
The line pairs GOAT USA’s core tee and hoodie silhouettes with Jets branding, designed to move seamlessly from parking-lot tailgates to seats inside MetLife Stadium.
“Jets fans bring unmatched energy every game day, and this collection is built for them,” said Chris Pierce, Vice President, Fan Commerce for the New York Jets. “GOAT USA has become one of the most recognizable lifestyle brands to come out of our region, and we’re thrilled to combine their signature style with the passion of Jets fandom. Whether you’re tailgating at MetLife Stadium or representing the team year-round, this collection lets fans wear their green with pride.”
“Long before we co-founded GOAT USA, my family had an annual tailgate at MetLife Stadium. Rich was a regular guest, as we joined the rest of the Jets faithful passionately rooting on our boys,” said TJ Cristina, CEO & Co-Founder of GOAT USA. “Seeing our logo next to theirs is personal for me. This is the team we grew up rooting for. We bleed green.”
GOAT USA got its start in 2016, when childhood friends Rich Alfaro, TJ Cristina, and Dylan McLaughlin began selling T-shirts out of the trunk of a car at youth sports tournaments across Long Island. Word of mouth carried the brand from team to team and town to town, and a decade later it has grown into a nationwide operation with more than 1,000 wholesale accounts and nine company-owned stores.
The Jets collection lands during GOAT USA’s 10-year anniversary, adding another marquee partner to a roster that has grown alongside the brand’s expansion into professional sports.
The collection debuted at the Jets White Out game at MetLife Stadium on September 20 and will be available in early October on Jetsshop.com, GOATUSA.com, GOAT USA retail locations, and select retail partners.
About GOAT USA: GOAT USA is a Long Island-founded lifestyle brand built around confidence, community, and everyday greatness. Started in 2016 by Rich Alfaro, TJ Cristina, and Dylan McLaughlin, the company has grown from a single folding table to a nationwide presence across wholesale and retail. Learn more at www.goatusa.com.
About the New York Jets:
The New York Jets were founded in 1959 as the New York Titans and served as a charter member of the American Football League. Following the 1968 season, the team made history by becoming the first AFL franchise to win a world championship, defeating the Baltimore Colts in Super Bowl III—a victory widely credited with validating the AFL ahead of its 1970 merger with the NFL. Today, as one of the league’s flagship franchises in the nation’s largest media market, the Jets represent the sport on one of its biggest global stages.
The Jets enhance the fan experience through innovation and storytelling, including 1JD Entertainment, a digital content platform that connects fans across social and digital channels. The organization is also committed to community impact, supporting youth football, girls’ and women’s flag football, and programs serving disadvantaged communities throughout the tri-state area.
The Jets play at MetLife Stadium – one of the world’s most successful multi use venues, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.
CONTACT:
goatusa@teamlsg.com
mgilmore@nyjets.com
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SOURCE GOAT USA


